Wayfinding
Design

Strategic planning and design that creates clarity in complex environments.

Guiding People Through Places

It sounds simple, but many new and aging facilities struggle with confusing routes, inconsistent messages, and outdated maps. Visitors get lost, staff lose time giving directions, and overall efficiency declines. If this sounds familiar, your campus will benefit from a comprehensive wayfinding analysis and master plan.
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Why Wayfinding Matters

Clear wayfinding reduces stress, shortens travel time, and supports safer, more efficient operations. For healthcare and other complex campuses, it also improves first impressions and keeps staff focused on care—not giving directions.

  • Fewer wrong turns and missed appointments
  • Less staff interruption at information desks
  • Smoother patient, visitor, and staff flows
  • A consistent, confidence-building experience
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Your Wayfinding Challenges: Solved

Not all signage firms are created equal.
Creative is uniquely suited to support your institution's biggest wayfinding challenges.

Evolving Facilities

No time to manage signage?
Get a turnkey partner to audit, prioritize, and execute.

Adopt an updatable system with clear standards and governance.
Close code gaps (ADA/ABA) and resolve citations before they become costly.

Renovation & Expansion

Replace confusing wayfinding with clear, manageable systems.
Align standards across multiple buildings and campuses.
Use a phased strategy that coordinates temporary routing and future projects.

New Construction

One end-to-end partner for wayfinding planning, sign systems, and artwork.
Specify systems that complement architecture, support sustainability, and scale.
Preconstruction coordination with specs, budgets, and installation schedules.

What is a Wayfinding
Master Plan?

It's your facility-wide roadmap for signage planning and implementation. How your facility benefits from having a wayfinding master plan:

Standardization at Scale: Unified information and design systems that can be deployed as facilities evolve.
Future-ready: Scenario planning anticipates renovations and funding cycles—keeping navigation consistent through change.
Single source of truth: Centralized documentation of sign system designs, maps, messages, and more.
Compliance & accessibility: Ensures that your facility is code compliant and follows best practices, reducing infractions and increasing accessibility.

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Proof in Practice

Extensive and unmatched experience working with facilities across the country.
Featured image for “Walter Reed National Military Medical Center”

Walter Reed National Military Medical Center

Wayfinding Master Plan & Interior Sign Program at the nation’s premier military medical center and the primary hospital for the President.
Bethesda, MD
Featured image for “VA Bay Pines Health Care System”

VA Bay Pines Health Care System

Modernizing wayfinding infrastructure to improve care delivery across one of the VA’s most active and complex medical facilities.
Bay Pines, FL
Featured image for “Hampton VA Medical Center”

Hampton VA Medical Center

Partnering with Creative, Hampton VA was able to reimagine the wayfinding masterplan and help 50,000 Veterans per year find their way throughout the facility.
Hampton, VA

It All Starts With A Plan

The best wayfinding doesn’t happen by accident—it’s the result of disciplined planning and thoughtful design. For complex healthcare campuses, Creative brings the strategy, standards, and field-proven systems to make navigation clear today and adaptable tomorrow.
Have a question or want to start a project?

Let's Map It Out.

Contact Us