The Wayfinding Master Plan at WRNMMC was developed as part of the Medical Center Additions and Alterations (MCAA) initiative — a multi-phase, decade-long modernization program replacing outdated infrastructure with state-of-the-art facilities. The core of this plan is the demolition of several outdated buildings and the construction of a new, 532,000‑square‑foot addition — referred to as Building 39, to be rolled out in two primary phases. The demolition and construction phases essentially bisect the medical complex into two regions. To allow for continued travel between North and South ends of the complex, an underground tunnel named the Pedestrian Connector was built to link the two waypoints. Creative’s challenge was to develop a master plan that anticipated and adapted to the drastic impact to patient routes during the project’s evolving footprint at each phase.

Faced with uncertain funding timelines for a full wayfinding system overhaul, Creative developed a flexible master plan with scenarios for each stage of demolition and construction. The plan began with the opening of the Pedestrian Connector tunnel which — due to funding and construction delays — required a coordinated rollout of permanent tunnel signage along with temporary directional signs guiding patients and visitors to Level B entrances via the nearest elevators. The next phase coincided with the activation of MCAA South and the demolition of two additional central buildings, adding new destinations, closing others, and significantly altering patient routes. The final scenario anticipates the activation of MCAA North, unifying the medical complex in its long-term configuration. At every stage, Creative delivered optimal wayfinding solutions to keep navigation clear and consistent amid constant change.

For a high-profile, high-traffic facility like WRNMMC, the sign system must embody the institution’s prestige while standing up to years of constant use. Creative addressed this need by pairing a timeless, distinct design aesthetic with materials and construction built for longevity. The system features resilient, textured finishes that resist wear and maintain their appearance over time, combined with the sleek and easily updatable Continuum frame system to accommodate future changes without costly replacements. The decorative backplate and accent details pay homage to the Art Deco architecture of Building 1 (President Zone), tying modern functionality to the facility’s historic character. The result is a signage program that not only guides with clarity but also complements the facility’s character.

Leading up to the activation of MCAA South, Creative’s project management, design, and install teams worked closely with construction, fit-out, and facility planning teams to phase signage installation in step with shifting construction schedules. Creative’s proactive communication and detailed planning helped keep the project on track for the building’s activation date in Spring of 2025. That same collaborative approach continues with MCAA North, currently in progress and set to open in 2028.

In healthcare facilities, where every decision impacts patient experience and operational flow, signage is more than a finishing touch — it’s critical infrastructure. Effective wayfinding not only supports a facility’s identity, but also improves operational efficiency by guiding people with clarity and confidence. Creative is the signage and wayfinding partner that understands the unique needs of America’s institutions and the priorities of healthcare designers. We collaborate to deliver solutions that align with your vision, meet compliance requirements, and elevate the daily experience for patients, visitors, and staff.